How Dusted Crystal Architectural Window Film Helped Avery Dennison’s I.Lab Optimize Its Space
Case Study
Located in the Mentor, Ohio headquarters of Avery
Dennison’s Label and Graphic Materials Division, the
I.Lab is a showcase for the company’s Smartrac RFID
technology. It provides opportunities for customers
to interact with RFID-enabled products and
experience first-hand what the technology can do.
The I.Lab is part of the customer experience center
which consists of two spaces: the lab itself and a
customer meeting area connected through a 12-foot-
wide bank of glass with two sliding doors. This glass
was initially intended to allow a seamless light flow
between the spaces. In practice, however, the
transparency of the glass prevented both spaces
from being used simultaneously, as a group in one
area could be a distraction to a group in the other.
Dusted Crystal
Architectural Window Film
A simple yet effective solution was
needed — one providing privacy while
maintaining the overall aesthetics
of the I.Lab. As luck would have it,
Avery Dennison Graphics Solutions
was preparing to launch an all-new
decorative architectural window film
called Dusted Crystal. The timing was
ideal: the I.Lab would provide a setting
to test the new product in a real-world
commercial application.
All-new Dusted Crystal film
has a breakthrough
quick-release adhesive
Avery Dennison Dusted Crystal
Architectural Window Film features
a frosted effect that many who manage
commercial spaces seek. It allows
for privacy while still transmitting
plenty of light.
But what sets apart this new offering is its
breakthrough ease of use. Its wet apply
quick-release clean adhesive allows the
film to be repositioned during installation,
or removed easily after drying while
leaving virtually no residue on the glass.
The adhesive also doesn’t permanently
stick to itself, potentially saving the
installer a lot of time and grief when
removing the film from its liner.
An installer is impressed
from the first pane of glass
The I.Lab installation was managed by
Rachel Schabroni of Solar Solutions
in Mentor, Ohio. Her family’s company
specializes in film installations for
commercial and residential spaces,
along with cars and boats. Founded in
1999, Solar Solutions today works all
over northern Ohio.
Rachel was impressed with the new
product from the start. “The Avery
Dennison Dusted Crystal is a lot less
stretchy than similar products from
competitors. It’s not as ‘vinyl-ly,’” said
Rachel. “The liner is easy to pull off, and
the adhesive is super simple to work with.”
When asked about the product's look, she
added: "How would I describe the color?
It's not as white as a white frost, and it
actually looks a little bit classier. It just
gives a nice opaque look to the window.”
Ease-of-removal is put
to the test… and passes!
The I.Lab project also provided a chance
to test the quick-release clean adhesive.
A dulled blade caused a small tear in the film
during installation. Rachel would typically
replace damaged film immediately. Instead,
she and the Avery Dennison team decided
to leave the film on the glass, let it dry for
several weeks, then return to remove it.
“The film came off like butter,” Rachel says.
“We just grabbed both sides from the top
and pulled it down as tight to the glass as
we possibly could. It only ripped in the spot
where it had torn, and that came off in a
single, separate piece. I was shocked at
how well it came off!”
A film that delivers ultimate
design flexibility
Because Avery Dennison Dusted Crystal
film is so easy to remove, space makeovers
are a snap. This is especially relevant in our
post-pandemic era, as many companies
are rethinking how they use office space.
They value products that can give them
greater flexibility as their needs evolve.
“Dusted Crystal allows for ultimate
design flexibility,” said Cassandra Yu,
Product/Segment Manager, Avery
Dennison Graphics Solutions. “We know
many business owners are adopting
a hybrid model, in which their spaces
need to be flexible based on who is in
the office. The quick-release adhesive
allows the film to be taken down quickly
if there's no longer a need for it.”
Cassandra continued: “The new film also
addresses many companies’ recognition
of the need to elevate their workplace
environment for comfort, health, and
wellness. The design flexibility helps
companies create a more appealing
space and make better use of natural
light while still enabling the privacy that
may be desired.”
And what about the I.Lab? The Smartrac
team is delighted with the outcome. “It
has a great look,” said Jay Wittmann,
Business Process Manager, Avery
Dennison Smartrac. “Dusted Crystal does
exactly what we need, providing privacy
between the spaces when the doors are
closed. But it doesn’t make those spaces
feel uninviting. It looks like it's frosted
glass, but it has the removability. It’s nice
to have that type of flexibility built in.”
Put a superior Dusted Crystal
film to work for your business
To learn more about Avery Dennison
Dusted Crystal, with its quick-release
clean adhesive, contact your
Avery Dennison representative.
03/2022
